Advertising
You Can't
Miss.

WINR is the creator of AdGate™, an advertiser-funded paywall that gives publishers a sustainable, incremental revenue stream.

See how it works

Old Problems:

Ads that most people ignore.

*Eyetracking studies from Nielsen Norman and Lumen/Avocet confirm rates of 70-90% ad-blindness online.

Subscriptions most people won’t pay for.

*APO’s 2019 Digital News Report confirms only 7% of users make an ongoing payment for a digital news service.

A New Solution.

Something everyone can get behind.

Not a paywall, an AdGate™

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Premium engagement for advertisers
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Zero ad-blindness
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Premium ARPU (yield) for publishers
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No loss of audience
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1-click access for users

zerotackle.com

Budget Direct AdGate Slide
BWS AdGate Ask
Oz Lotteries AdGate Slide
Ticketmaster AdGate Ask

Advertisers

  • Generate exceptional engagement & interaction with audiences.
  • Eliminate ad blindness and ad-waste.
  • Leverage our unique creative formats to significantly boost brand recall.

Publishers

  • Generate sustainable, incremental revenues (backed by user engagement).
  • Obtain exceptional yields per user.
  • Diversify their commercial position and mitigate their risk profile.

Audiences

  • Keep access to quality content instantly available – without the need for registrations or sign up forms.
  • Help to directly support the publishers they love in an easy, frictionless manner.
  • Provide valuable feedback and shape publisher content.

How it works

1.

An article loads on the page.

2.

AdGate™ loads in-stream, part way into the article.

3.

The content below AdGate™ is locked.

4.

A momentary interaction with the sponsor’s ad instantly unlocks the remainder of the article.

Proven Performance

Sponsored paywall formats like WINR’s AdGate™ generate on average:
18x
Higher Interaction / Engagement RateVs. Standard Display Formats*
8x
More Brand RecallVs. Standard Display Formats**
+800%
Higher Click-through RateVs. Standard Display Formats***

* vs Standard Display format examples by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
** ref. Lumen Research & Neuro-Insight (UK) on brand recall studies done on sponsored paywall formats vs. Standard Display (2019)
*** vs Standard Display CTR (Acquisio) https://www.acquisio.com/blog/agency/what-is-a-good-click-through-rate-ctr/#:~:text=The%20average%20CTR%20for%20a,It%20sits%20somewhere%20around%200.1%25.

Partners & Customers

Dynamic Business
Tribal Football
Ticketmaster
Next Media
Macro Business