WINR is the creator of AdGate™, an advertiser-funded paywall that gives publishers a sustainable, incremental revenue stream.See how it works
*Eyetracking studies from Nielsen Norman and Lumen/Avocet confirm rates of 70-90% ad-blindness online.
*APO’s 2019 Digital News Report confirms only 7% of users make an ongoing payment for a digital news service.
Not a paywall, an AdGate™
An article loads on the page.
AdGate™ loads in-stream, part way into the article.
The content below AdGate™ is locked.
A momentary interaction with the sponsor’s ad instantly unlocks the remainder of the article.
* vs Standard Display format examples by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
** ref. Lumen Research & Neuro-Insight (UK) on brand recall studies done on sponsored paywall formats vs. Standard Display (2019)
*** vs Standard Display CTR (Acquisio) https://www.acquisio.com/blog/agency/what-is-a-good-click-through-rate-ctr/#:~:text=The%20average%20CTR%20for%20a,It%20sits%20somewhere%20around%200.1%25.