We're In The
Attention Business.
What we do is really simple, but the potential impact for publishers and advertisers is enormous.
Background
WINR is a media technology company. We support digital publishers using our platform, AdGate™ – an advertiser-funded paywall that gives publishers a sustainable, incremental revenue stream while simultaneously providing exceptional brand engagement for advertisers and instant access to content for audiences.
With AdGate™ we’ve created a win:win:win scenario that creates a true value exchange and fundamentally meets the needs of all stakeholders.
AdGate™ conceived & concepted.
Jan 2017Initial version of AdGate™ is completed and tested.
July 20171st Commercial Trial Campaign.
April 2018WINR Corp. founded and Management Team formed.
Feb 2019Ad Served Solution Completed.
May 2019> 1 Million Engagements Served.
Dec 2019Advisory Board established.
March 20203x New AdGate™ formats released
May 2020Our Team
Our Advisors
Announcements & Media
Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold
4 September 2020With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.
WINR appoints Verizon Media’s Aaron Macarthur as commercial director
4 September 2020WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]
Swapping Impressions For Attention: How We Can Fix Online Advertising
13 August 2020It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]
Advertiser-Funded Paywall Launches in Australia
23 July 2020AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.
AdGate, a paywall funded by advertisers, launches
23 July 2020Australian media technology company WINR has launched an advertiser-funded paywall to support publishers and supplement the decline in the performance of display ads.
WINR Launches Australia’s First Advertiser-Funded Paywall
22 July 2020Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate.
