We're In The
Attention Business.
What we do is really simple, but the potential impact for publishers and advertisers is enormous.
Background
WINR is a media technology company. We support digital publishers using our platform, AdGate™ – an advertiser-funded paywall that gives publishers a sustainable, incremental revenue stream while simultaneously providing exceptional brand engagement for advertisers and instant access to content for audiences.
With AdGate™ we’ve created a win:win:win scenario that creates a true value exchange and fundamentally meets the needs of all stakeholders.
AdGate™ conceived & concepted.
Jan 2017Initial version of AdGate™ is completed and tested.
July 20171st Commercial Trial Campaign.
April 2018WINR Corp. founded and Management Team formed.
Feb 2019Ad Served Solution Completed.
May 2019> 1 Million Engagements Served.
Dec 2019Advisory Board established.
March 20203x New AdGate™ formats released
May 2020Our Team
Our Advisors
Announcements & Media
Australia’s Chance To Build A New Data Independence Era For Publishers?
22 March 2021Marcelo Ulvert is the Co-Founder and CEO of Australian media technology company WINR. In this piece, he presents the case on why publishers and advertisers should move towards a new data collection and monetisation model. Over the past decade, as the Internet giants including Facebook and Google grew their audiences, we observed the AdTech industry […]
Australian publishers given more independence from Internet giants with WINR’s consent-based first-party data platform
3 March 2021WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]
Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold
4 September 2020With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.
WINR appoints Verizon Media’s Aaron Macarthur as commercial director
4 September 2020WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]
Swapping Impressions For Attention: How We Can Fix Online Advertising
13 August 2020It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]
Advertiser-Funded Paywall Launches in Australia
23 July 2020AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.
