About Us

We're In The
Attention Business.

What we do is really simple, but the potential impact for publishers and advertisers is enormous.


WINR is a media technology company. We support digital publishers using our platform, AdGate™ – an advertiser-funded paywall that gives publishers a sustainable, incremental revenue stream while simultaneously providing exceptional brand engagement for advertisers and instant access to content for audiences.

With AdGate™ we’ve created a win:win:win scenario that creates a true value exchange and fundamentally meets the needs of all stakeholders.

Our Team

Marcelo Ulvert
Chief Executive Officer
Malcolm Treanor
Chief Operating Officer
Perry Lyndon-James
Chief Product Officer
Scott Lawrence
Chief Technology Officer

Our Advisors

Jerry Yohananov
James Perry

Announcements & Media

Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold

B&T 4 September 2020

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

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WINR appoints Verizon Media’s Aaron Macarthur as commercial director

By: WINR 4 September 2020

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]

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Swapping Impressions For Attention: How We Can Fix Online Advertising

B&T 13 August 2020

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

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Advertiser-Funded Paywall Launches in Australia

ExchangeWire 23 July 2020

AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.

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AdGate, a paywall funded by advertisers, launches

Mumbrella 23 July 2020

Australian media technology company WINR has launched an advertiser-funded paywall to support publishers and supplement the decline in the performance of display ads.

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WINR Launches Australia’s First Advertiser-Funded Paywall

B&T 22 July 2020

Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate.

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