Case Study

Are Media

WINR Generates 1st Party Data & Insights At Scale With AdGate™ Audience Builder
The publisher.
Now To Love
Homes To Love
Bounty Parents

About Are Media

Are Media (formerly Bauer Media Australia) has been influencing women across Australia and New Zealand since the 1930s when one of its most well-known brands, The Australian Women’s Weekly, began publishing.

Since that time, Are Media has grown to become Australia and New Zealand’s leading multi-channel publisher, reaching 9,759,000 Australian’s per month in Print and Digital.

The Publisher's Challenges.
  • Publishers like Are Media have been impacted by Safari, Firefox and most recently Chrome in a growing movement to end support for third-party cookies which enable much of the targeting logic underpinning digital advertising infrastructure.
  • Publishers who rely on third-party cookies for identity, now risk rapid and material declines in market share and revenue due to these changes.
  • In response, publishers must create their own first party identity and insights data to compete effectively.

AdGate™ Audience Builder enables publishers to create their own 1st party segments at scale with a simple, low friction interaction embedded in article content.

How it works.
1.

User arrives on an article.

2.

AdGate™ appears, embedded midway into the article.

3.

DMP or DSP segment pixels are embedded in AdGate™ answer buttons. These “fire” when a user clicks on an answer; the data is then immediately recorded in the designated DMP/DSP for which can be activated or on-sold by the publisher.

4.

User engages and unlocks content instantly.

Campaign examples.

A Selection of Campaigns Run With Are Media

The results.

Operating on test volumes only, AdGate™ Audience Builder was able to deliver a >22% engagement rate. This, when compared with industry standard survey units which typically average 1-2% engagement rates indicates Audience Builder’s enormous potential for 1st party data segmentation.

* Engagement Rate = User Responses/Impressions

6
Days In Flight
22.2%
Engagement Rate*
>9,000
Audience