Are Media (formerly Bauer Media Australia) has been influencing women across Australia and New Zealand since the 1930s when one of its most well-known brands, The Australian Women’s Weekly, began publishing.
Since that time, Are Media has grown to become Australia and New Zealand’s leading multi-channel publisher, reaching 9,759,000 Australian’s per month in Print and Digital.
AdGate™ Audience Builder enables publishers to create their own 1st party segments at scale with a simple, low friction interaction embedded in article content.
User arrives on an article.
AdGate™ appears, embedded midway into the article.
DMP or DSP segment pixels are embedded in AdGate™ answer buttons. These “fire” when a user clicks on an answer; the data is then immediately recorded in the designated DMP/DSP for which can be activated or on-sold by the publisher.
User engages and unlocks content instantly.
Operating on test volumes only, AdGate™ Audience Builder was able to deliver a >22% engagement rate. This, when compared with industry standard survey units which typically average 1-2% engagement rates indicates Audience Builder’s enormous potential for 1st party data segmentation.
* Engagement Rate = User Responses/Impressions