DAZN is the largest global sports streaming platform in the world and the operator of SportingNews.com and Goal.com in the Australian region.
DAZN aims to differentiate its media properties through a better fan experience, with an emphasis on unique and in-depth content leveraging DAZN’s rights and behind-the-scenes access.
AdGate™ Audience Builder enables publishers to create their own 1st party segments at scale with a simple, low friction interaction embedded in article content.
User arrives on an article.
AdGate™ Audience Builder appears, embedded midway into the article.
DMP or DSP segment pixels are embedded in AdGate answer buttons. These “fire” when a user clicks on an answer; the data is then immediately recorded in the designated DMP/DSP for which can be activated or on-sold by the publisher.
User interacts & registers their email address (either to access the article or qualify for an incentive).
Content is unlocked once user has engaged or provided their email address.
There is also a ‘Skip’ option available.
Operating on test volumes only, AdGate™ Audience Builder was able to deliver a >16% engagement rate and a >1% email sign up rate. This, when compared with industry standard survey units which typically average 1-2% engagement rates indicates Audience Builder’s enormous potential for 1st party data segmentation.
* Engagement Rate = User Responses/Impressions
** Registration Rate = Valid Email Addresses/Impressions