Interplay Media
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The partner.
About Interplay
Interplay Media produces world class digital sports platforms as well as premium, outsourced sports content to clients and partners around the world.
Interplay’s experienced team of journalists and digital producers cover all of the major Australian sports, including Australian rules football, rugby league, rugby union, soccer, cricket, basketball and horse racing.
Following the success of their flagship site ZeroTackle.com – Interplay launched nine other sites that collectively reach between 500,000 to 1 Million users each month.
The Partnership Goals.
1.
Boost Interplay's ARPU With Incremental, High-Yield Revenues
We deployed WINR’s AdGate™ formats across both desktop and mobile audiences to generate maximum coverage.
2.
Generate Ongoing Engagement & Support
We used AdGate’s unique Info Modal tool to educate readers on how to support publishers like Interplay through brief engagements with sponsoring advertisers (improving the CPM yields and campaign fill rates).
Every AdGate™ explains to users:
- What it is
- What it does
- How often it will display - and
- Why the reader is seeing it
Campaign examples.
The results.
In their words.
With the massive changes that have occurred in online media over the last decade, commercial technology partners like WINR have become critically important to the ongoing success of digital publishers like Interplay.
We’ve enjoyed our two year partnership with the WINR Team and look forward to future innovations that will continue to support our growing platforms.
