Case Study

Ladbrokes

Over a 6 month period, WINR's AdGate™ Ads drove conversions +33% more cost effectively for Ladbrokes than standard formats.
18x
Higher Interaction RateVs. Standard Display Average*
10x
Higher Click Through RateVs. Standard Display Average**
2.9x
Higher Interaction RateVs. Rich Media Display Average***
2.5x
Higher Click Through RateVs. Rich Media Display Average****

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The client.

A global leader in sports betting.

Ladbrokes.com.au is the local operation of Ladbrokes plc., a responsible leader in the global betting and gaming market, with over 125 years’ experience and over $2.8 Billion in annual revenues worldwide. Ladbrokes kicked off 2018 by unveiling a new national campaign & brand identity, encouraging the informed punter, the people who truly know their sport, see what others can’t – to remain confident, even in the face of seemingly unbeatable opposition.

The Campaign Goals.
Priority

1.

Customer Acquisition

Drive new users to sign up to Ladbrokes online & make their first-time deposit (FTD).

Priority

2.

Engage Sports Enthusiasts During Key Events

Create an engaging brand experience that would ensure Ladbrokes would be front of mind during key sporting events.

The strategy.

Audience (Who We Reached)

0%
Male
0%
Ages 18-44
0%
Located in Australia

Get the attention of sports fans, during major sporting events

We approached several of the region’s leading independent sports publishers (AFL/NRL/Soccer) with direct buys, under a revenue-share agreement with WINR to run our proprietary AdGate™ units during key event periods critical to new user acquisition for Ladbrokes.

Publishers
Tribal Football logo
Sporting Events

Technology

location
Location Specific

Considerable regulatory scrutiny exists for Gaming & Wagering operators. It was critical to ensure that we ran the inducement/incentivised offers ONLY in the regions that allowed them.

multi-device
Multi-Device

Due to their responsive design, AdGate™ units run on mobile, tablet and desktop, ensuring the simplicity of a single buy across all devices.

The campaign creative.

AdGate.

tribalfootball.com

The landscape in sports changes every match. Odds & perceptions shift – ad creative needs to reflect that.

We asked sports fans simple, high impact questions about the teams they love, at a time that matters most to them. And we updated the teams & players as the sporting events wore on.

When they responded with the teams they speculated would win, we encouraged them to back those teams via dynamically generated calls-to-action (CTAs).

locked
unlocked
The results.
3x
Campaign Renewals
120,000
Engagements Served
2000
Qualified Clicks to Sign Up Form
33%
Interaction/Engagement Rate
1.1%
CTR
>150
Hours of Cumulative Interaction Time
In their words.

WINR’s ad formats have allowed us to do something totally unique in digital media – actually rise above all the noise & clutter in the landscape, capture the attention of our target audience, and engage them in a contextually relevant way while still driving performance-oriented results.

Paige BensonDigital Media Manager at Ladbrokes

* vs Standard Display format examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
** vs Standard Display format examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
*** vs Rich Media examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
**** vs Rich Media examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)