Interact with the ad below to view the rest of the case study.
Ladbrokes.com.au is the local operation of Ladbrokes plc., a responsible leader in the global betting and gaming market, with over 125 years’ experience and over $2.8 Billion in annual revenues worldwide. Ladbrokes kicked off 2018 by unveiling a new national campaign & brand identity, encouraging the informed punter, the people who truly know their sport, see what others can’t – to remain confident, even in the face of seemingly unbeatable opposition.
Drive new users to sign up to Ladbrokes online & make their first-time deposit (FTD).
Create an engaging brand experience that would ensure Ladbrokes would be front of mind during key sporting events.
We approached several of the region’s leading independent sports publishers (AFL/NRL/Soccer) with direct buys, under a revenue-share agreement with WINR to run our proprietary AdGate™ units during key event periods critical to new user acquisition for Ladbrokes.
Considerable regulatory scrutiny exists for Gaming & Wagering operators. It was critical to ensure that we ran the inducement/incentivised offers ONLY in the regions that allowed them.
Due to their responsive design, AdGate™ units run on mobile, tablet and desktop, ensuring the simplicity of a single buy across all devices.
The landscape in sports changes every match. Odds & perceptions shift – ad creative needs to reflect that.
We asked sports fans simple, high impact questions about the teams they love, at a time that matters most to them. And we updated the teams & players as the sporting events wore on.
When they responded with the teams they speculated would win, we encouraged them to back those teams via dynamically generated calls-to-action (CTAs).
WINR’s ad formats have allowed us to do something totally unique in digital media – actually rise above all the noise & clutter in the landscape, capture the attention of our target audience, and engage them in a contextually relevant way while still driving performance-oriented results.
* vs Standard Display format examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
** vs Standard Display format examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
*** vs Rich Media examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)
**** vs Rich Media examples reported by Google Display Benchmarking (http://www.richmediagallery.com/learn/benchmark)