Case Study

nextmedia

WINR partners with nextmedia to create new, alternative revenue streams for FTBL, Inside Sport & The Women's Game.
6x
Yield Improvementvs. Standard Display Average
In period active*
2x
Yield Improvementvs. Rich Media Average
In period active*
The Partner.
FTBL
Inside Sport
The Women's Game

About nextmedia

nextmedia is a leading Australian publishing business with over 20 brands including magazine titles, a range of websites, social media, digital properties, custom publishing and events, focusing on providing passionate communities with the information they seek.

nextmedia’s portfolio has an extensive range of specialist and niche titles/websites including both “Business to Consumer” (B2C) and “Business to Business” (B2B) and focuses on a number of market sectors which provide advertisers with access to targeted interest groups. nextmedia has sector presence and gets involvement from its communities with a number of “touch points” including Print, Digital and Events. The broad range of demographics across the portfolio provides a unique network for advertisers.

nextmedia is part of The Forum Media Group (FMG) – an international media company headquartered in Germany. In 2019, FMG achieved a turnover of 120 million Euro and employs more than 1,200 employees in Europe, Asia, North America, and Australia.

The Partnership Goals.
Priority

1.

Deliver alternative revenue stream to Next's sport sites

We deployed WINR’s AdGate™ formats across both desktop and mobile audiences across 3x sites to generate maximum coverage.

Priority

2.

Generate ongoing engagement & support

We used AdGate’s unique Info Modal tool to educate readers on how to support publishers like nextmedia through brief engagements with sponsoring advertisers (improving the CPM yields and campaign fill rates).

Every AdGate™ explains to users:

  1. What it is
  2. What it does
  3. How often it will display - and
  4. Why the reader is seeing it
Campaign examples.

A selection of campaigns run with nextmedia

Budget Direct AdGate - Campaign - The Women's Game
BizCover AdGate Ask - Inside Sport
Oz Lotteries AdGate - Campaign - FTBL
Boody AdGate Carousel - Campaign - The Women's Game
Lite 'n Easy AdGate - Campaign - FTBL
The Results.
230k
Ad Engagements Served
31.6%
Interaction/Engagement Rate
$35
Average Gross eCPM
$17.50
Average Net eCPM
In their words.

WINR has been a great partner in helping bring consistent, incremental revenue to Next’s sports titles over the last 9 months.

We’ve found sustained interaction rates with AdGate™ over the period and are keen to introduce new advertisers to our audiences as WINR expands.

Ryan CoombsNational Advertising Manager - Sport, nextmedia