nextmedia is a leading Australian publishing business with over 20 brands including magazine titles, a range of websites, social media, digital properties, custom publishing and events, focusing on providing passionate communities with the information they seek.
nextmedia’s portfolio has an extensive range of specialist and niche titles/websites including both “Business to Consumer” (B2C) and “Business to Business” (B2B) and focuses on a number of market sectors which provide advertisers with access to targeted interest groups. nextmedia has sector presence and gets involvement from its communities with a number of “touch points” including Print, Digital and Events. The broad range of demographics across the portfolio provides a unique network for advertisers.
nextmedia is part of The Forum Media Group (FMG) – an international media company headquartered in Germany. In 2019, FMG achieved a turnover of 120 million Euro and employs more than 1,200 employees in Europe, Asia, North America, and Australia.
We deployed WINR’s AdGate™ formats across both desktop and mobile audiences across 3x sites to generate maximum coverage.
We used AdGate’s unique Info Modal tool to educate readers on how to support publishers like nextmedia through brief engagements with sponsoring advertisers (improving the CPM yields and campaign fill rates).
WINR has been a great partner in helping bring consistent, incremental revenue to Next’s sports titles over the last 9 months.
We’ve found sustained interaction rates with AdGate™ over the period and are keen to introduce new advertisers to our audiences as WINR expands.