Malcolm Treanor is the COO of Aussie media technology company WINR. In this piece, he shares his top tips on first-party data collection.
A seismic ad tech quake recently hit the world, and Australia was at the epicentre.
Yet another brilliant article from Digiday (no, I don’t have shares, but I’ll be asking!), this time in their Confessions Series by Seb Joseph. His article highlights the absolute need for privacy to be at the forefront of the data strategies that will prove to be crucial to advertisers moving forward. Especially so given the hardened […]
In under a week, we’ve seen Facebook completely remove news from Australian users, only to reverse their decision days later. Never has there been such a clear example of the need to have mitigation strategies in place for Australian publishers as the standoff between news and big tech continues. The damage is done. Last week, […]
Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.