WINR News

Publishers and Vendors acknowledge the need for privacy-first approach to identifiers

By: Marcelo Ulvert 17 March 2021

Yet another brilliant article from Digiday (no, I don’t have shares, but I’ll be asking!), this time in their Confessions Series by Seb Joseph. His article highlights the absolute need for privacy to be at the forefront of the data strategies that will prove to be crucial to advertisers moving forward. Especially so given the hardened […]

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Did you miss your news on Facebook? Well… the game just changed again

By: Marcelo Ulvert 24 February 2021

In under a week, we’ve seen Facebook completely remove news from Australian users, only to reverse their decision days later. Never has there been such a clear example of the need to have mitigation strategies in place for Australian publishers as the standoff between news and big tech continues. The damage is done. Last week, […]

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An inconvenient truth: How ad blindness is slowly killing digital publishing

By: Perry Lyndon-James 17 September 2020

Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.

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