Data &
Insights

WINR’s Kaptiv™ Audience Segments (KAS) is a proprietary data segmentation system used to identify and understand the best audience segments for marketers to focus on – allowing you to predict future performance and deliver higher conversion rates.

Boost your conversion performance

KAS offers a depth of actionable insights into current and prospective customers never before seen in performance marketing.

Using KAS, WINR is able to:

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Identify specifically which audience segments convert best for your business
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Dramatically reduce media spend inefficiency and wastage
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Provide a consistent holistic framework to view your existing & prospective customers
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Identify underperforming segments and better understand churn risks

Using multiple Life Stage, Demographic, CENSUS and Behavioural variables – customers are assigned into 1 of 15 unique segments, with rich profile/portrait detail to build a representation index of your customers compared to the general population.

Then, by analysing the conversion performance of your represented customer base, we’re able to:

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Reject lowest performing KAS Segments - thereby lifting overall conversion rates and ROI
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Prioritise future media spend on KAS Segments with the Highest Conversion Index

Finally, KAS coding can be appended to your entire customer/user database via Realtime API (or Batch send) to create a uniform segmentation system and identify additional cross-sell and upsell opportunities.