Data &
Insights
WINR’s Kaptiv™ Audience Segments (KAS) is a proprietary data segmentation system used to identify and understand the best audience segments for marketers to focus on – allowing you to predict future performance and deliver higher conversion rates.
KAS offers a depth of actionable insights into current and prospective customers never before seen in performance marketing.
Using KAS, WINR is able to:
Using multiple Life Stage, Demographic, CENSUS and Behavioural variables – customers are assigned into 1 of 15 unique segments, with rich profile/portrait detail to build a representation index of your customers compared to the general population.
Then, by analysing the conversion performance of your represented customer base, we’re able to:
Finally, KAS coding can be appended to your entire customer/user database via Realtime API (or Batch send) to create a uniform segmentation system and identify additional cross-sell and upsell opportunities.
