Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

To help publishers, media technology company WINR has created advertiser-funded paywall ‘AdGate’, which serves as a way for gather greater yield from their audience, while keeping the content free for readers.

The technology focuses on attention over impressions as a metric and places an interactive ad – usually a branding question – embedded partway into an article.

One publisher that has taken to WINR’s technology recently is Next Media.

WINR and Next Media partnered with the aim of delivering an alternative revenue stream to the publisher’s sports sites and generating ongoing engagement and support.

More from WINR

Australia’s Chance To Build A New Data Independence Era For Publishers?

B&T 22 March 2021

Marcelo Ulvert is the Co-Founder and CEO of Australian media technology company WINR. In this piece, he presents the case on why publishers and advertisers should move towards a new data collection and monetisation model. Over the past decade, as the Internet giants including Facebook and Google grew their audiences, we observed the AdTech industry […]

...
Read more

Publishers and Vendors acknowledge the need for privacy-first approach to identifiers

By: Marcelo Ulvert 17 March 2021

Yet another brilliant article from Digiday (no, I don’t have shares, but I’ll be asking!), this time in their Confessions Series by Seb Joseph. His article highlights the absolute need for privacy to be at the forefront of the data strategies that will prove to be crucial to advertisers moving forward. Especially so given the hardened […]

...
Read more

Australian publishers given more independence from Internet giants with WINR’s consent-based first-party data platform

By: WINR 3 March 2021

WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]

...
Read more