Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

To help publishers, media technology company WINR has created advertiser-funded paywall ‘AdGate’, which serves as a way for gather greater yield from their audience, while keeping the content free for readers.

The technology focuses on attention over impressions as a metric and places an interactive ad – usually a branding question – embedded partway into an article.

One publisher that has taken to WINR’s technology recently is Next Media.

WINR and Next Media partnered with the aim of delivering an alternative revenue stream to the publisher’s sports sites and generating ongoing engagement and support.

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