Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

To help publishers, media technology company WINR has created advertiser-funded paywall ‘AdGate’, which serves as a way for gather greater yield from their audience, while keeping the content free for readers.

The technology focuses on attention over impressions as a metric and places an interactive ad – usually a branding question – embedded partway into an article.

One publisher that has taken to WINR’s technology recently is Next Media.

WINR and Next Media partnered with the aim of delivering an alternative revenue stream to the publisher’s sports sites and generating ongoing engagement and support.

More from WINR

An inconvenient truth: How ad blindness is slowly killing digital publishing

By: Perry Lyndon-James 17 September 2020

Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.

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WINR appoints Verizon Media’s Aaron Macarthur as commercial director

By: WINR 4 September 2020

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]

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Swapping Impressions For Attention: How We Can Fix Online Advertising

B&T 13 August 2020

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

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