AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.
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Opinion
An inconvenient truth: How ad blindness is slowly killing digital publishing
17 September 2020Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.
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Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold
4 September 2020With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.
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WINR appoints Verizon Media’s Aaron Macarthur as commercial director
4 September 2020WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]
