AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.
More from WINR
Media
Australia’s Chance To Build A New Data Independence Era For Publishers?
22 March 2021Marcelo Ulvert is the Co-Founder and CEO of Australian media technology company WINR. In this piece, he presents the case on why publishers and advertisers should move towards a new data collection and monetisation model. Over the past decade, as the Internet giants including Facebook and Google grew their audiences, we observed the AdTech industry […]
Opinion
Publishers and Vendors acknowledge the need for privacy-first approach to identifiers
17 March 2021Yet another brilliant article from Digiday (no, I don’t have shares, but I’ll be asking!), this time in their Confessions Series by Seb Joseph. His article highlights the absolute need for privacy to be at the forefront of the data strategies that will prove to be crucial to advertisers moving forward. Especially so given the hardened […]
Media
Australian publishers given more independence from Internet giants with WINR’s consent-based first-party data platform
3 March 2021WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]
