AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.
More from WINR
Opinion
An inconvenient truth: How ad blindness is slowly killing digital publishing
17 September 2020Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.
Media
Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold
4 September 2020With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.
Media
WINR appoints Verizon Media’s Aaron Macarthur as commercial director
4 September 2020WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]
Are You Interested?
Let's Talk.