Advertiser-Funded Paywall Launches in Australia

AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.

More from WINR

The Holy Trinity Of First-Party Data Collection: Transparency, Compliance And Consent

By: Malcolm Treanor 8 June 2021

Malcolm Treanor is the COO of Aussie media technology company WINR. In this piece, he shares his top tips on first-party data collection.

...
Read more

Moving To A First-Party Data Era

By: Malcolm Treanor 17 May 2021

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward.

...
Read more

Aussie publishers break free from Big Tech: The power of a consent-based first-party data model

By: Marcelo Ulvert 23 April 2021

A seismic ad tech quake recently hit the world, and Australia was at the epicentre.

...
Read more