Australia’s Chance To Build A New Data Independence Era For Publishers?

Marcelo Ulvert is the Co-Founder and CEO of Australian media technology company WINR. In this piece, he presents the case on why publishers and advertisers should move towards a new data collection and monetisation model.

Over the past decade, as the Internet giants including Facebook and Google grew their audiences, we observed the AdTech industry mould itself around the notion that more data equals more dollars, and deeper audience engagement.

Publishers and advertisers, seeing the opportunities those massive audience databases present, were quick to make social media platforms, Internet browsers and search engines their best allies.

Today, we are learning the painful lessons of the over-reliance on those Internet giants. Leading voices around the world are rising loud and clear: we need a brand new AdTech model.

More from WINR

Publishers and Vendors acknowledge the need for privacy-first approach to identifiers

By: Marcelo Ulvert 17 March 2021

Yet another brilliant article from Digiday (no, I don’t have shares, but I’ll be asking!), this time in their Confessions Series by Seb Joseph. His article highlights the absolute need for privacy to be at the forefront of the data strategies that will prove to be crucial to advertisers moving forward. Especially so given the hardened […]

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Australian publishers given more independence from Internet giants with WINR’s consent-based first-party data platform

By: WINR 3 March 2021

WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]

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Did you miss your news on Facebook? Well… the game just changed again

By: Marcelo Ulvert 24 February 2021

In under a week, we’ve seen Facebook completely remove news from Australian users, only to reverse their decision days later. Never has there been such a clear example of the need to have mitigation strategies in place for Australian publishers as the standoff between news and big tech continues. The damage is done. Last week, […]

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