WINR appoints Verizon Media’s Aaron Macarthur as commercial director

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur.

A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at Qantas Loyalty, and OnDeck Australia Chief Financial Officer, Jerry Yohananov.

During his role as Sales Director (NSW) at Verizon Media, Macarthur held commercial responsibility for the company’s premium media brands and full range of advertiser solutions. Prior to this, he spent four years with Allure Media and News Corp Australia in senior sales and operational roles. With over 20 years’ experience, Macarthur’s new role will see him nurture agency, brand and publisher relationships in order to grow WINR’s market share and diversify its distribution capabilities.

Alongside Macarthur, WINR announces its newly formed advisory board with members: James Perry and Jerry Yohananov. The duo brings decades of experience across start-ups, media and publishing, as well as proven track records helping companies scale.

Aaron Macarthur, WINR’s Commercial Director said, “Australia has an incredibly sophisticated media landscape, but it’s being pushed to breaking point. Brands are not achieving the value they should and publishers are struggling to sustain revenue. WINR’s vision of achieving a fair transaction for all is simple but it has the potential to be game-changing. Having worked closely with agencies and publishers for many years, I’m looking forward to delivering a win:win scenario that can really make a difference.”

Perry Lyndon-James, Head of Product and Co-Founder, added, “Having an expert like Aaron join us so early on our journey is key to our growth strategy. His expertise and passion for media are exactly what we were looking for. We’re excited to welcome him to the team alongside our advisory board members, James Perry and Jerry Yohananov. They are some of the industry’s most respected leaders and share our vision that it is time to evolve the outdated model and better meet the needs of brands, publishers and consumers.”

Source: Milk and Honey PR

This article was originally published on Mumbrella

More from WINR

The Holy Trinity Of First-Party Data Collection: Transparency, Compliance And Consent

By: Malcolm Treanor 8 June 2021

Malcolm Treanor is the COO of Aussie media technology company WINR. In this piece, he shares his top tips on first-party data collection.

Read more

Moving To A First-Party Data Era

By: Malcolm Treanor 17 May 2021

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward.

Read more

Aussie publishers break free from Big Tech: The power of a consent-based first-party data model

By: Marcelo Ulvert 23 April 2021

A seismic ad tech quake recently hit the world, and Australia was at the epicentre.

Read more