WINR Launches Australia’s First Advertiser-Funded Paywall

Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]