Publishers

Sustainable Content Monetisation

Boost your ARPU with AdGate™ without limiting your audience growth.

WINR publishers
Ticketmaster
Next Media
Tribal Football
Dynamic Business
Macro Business
The Pick and Roll
Auto Action

The Best Of Both Worlds.

With AdGate™ – we’ve taken the best of the ad-funded and paywall models and combined them into an innovative commercial platform to support digital publishers.

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High yield per user

(5x -10x average CPMs)
Due to exceptional interaction rates and viewability

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No loss of audience

AdGate’s engagement rates fall within average publisher bounce rates

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Incremental revenue channel

Runs easily in parallel existing ad-tech stacks or paywall technology

A WINR of a model.

advertisers
Advertisers
  • Obtain exceptional engagement & interaction rates
  • Remove concerns around ad viewability, ad blindness and ad-waste
  • Access to target audiences in quality whitelisted, brand safe environments
publishers
Publishers
  • Generate sustainable, incremental digital revenues
  • Maximise audience potential (no loss of audience)
  • Diversify their commercial position and mitigate their risk profile
consumers
Audiences
  • Instant access to quality content
  • 1-click per week = frictionless payment mechanism
  • No credit cards, registrations or sign ups required

Millions of engagements served.

WINR’s AdGate™ generates:
5-10x
eCPMs(vs. Standard Formats)
2-3x
eCPMs(vs. Other Rich Media providers)
85%
Partner Retention Rate(over 2 year period)

How it works:

1.

AdGate™ Displays to a first time user

A user is greeted with key messaging from the publisher to help contextualise things for the user.

2.

User interacts with AdGate™

A 1-click interaction with an ad triggers a new 7x day period of access for the user.

3.

AdGate™ Goes Dormant

The interaction grants 1x full week of access to the user before the cycle is initiated once more.

From a user’s perspective, 1x interaction (click) effectively pays for 7x days of open access – ensuring the value exchange remains highly sustainable.

Whitelabeling

AdGate™ allows for publisher branding (whitelabeling) and instructional messaging in order for the units to reside more “natively” within article template – conveying trust, credibility, and ultimately increasing engagement.

Articulating the why

Every AdGate™ explains to users:

  1. What it is
  2. What it does
  3. How often it will display – and
  4. Why the reader is seeing it

WINR currently operates a managed service whilst we develop integrations with all major DSPs.

As part of this, we’re able to maximise our experience & expertise in generating exceptional attention-driven advertising outcomes for our clients using Xandr’s SSP to serve programmatically.

Working with us includes:

  • High yield, incremental revenue
    (Can run in parallel with existing ad-tech stacks or paywalls)
  • Frictionless micropayment platform – no loss of audience
  • Ad served solution (no dev time)
    No code on page required. No changes to ad server or page required.
  • Transparent reporting & dashboard access
  • Low frequency capping (1x per week)
  • Wide variety of formats to suit all audience types
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