Boost your ARPU with AdGate™ without limiting your audience growth.
With AdGate™ – we’ve taken the best of the ad-funded and paywall models and combined them into an innovative commercial platform to support digital publishers.
(5x -10x average CPMs)
Due to exceptional interaction rates and viewability
AdGate’s engagement rates fall within average publisher bounce rates
Runs easily in parallel existing ad-tech stacks or paywall technology
A user is greeted with key messaging from the publisher to help contextualise things for the user.
A 1-click interaction with an ad triggers a new 7x day period of access for the user.
The interaction grants 1x full week of access to the user before the cycle is initiated once more.
From a user’s perspective, 1x interaction (click) effectively pays for 7x days of open access – ensuring the value exchange remains highly sustainable.
AdGate™ allows for publisher branding (whitelabeling) and instructional messaging in order for the units to reside more “natively” within article template – conveying trust, credibility, and ultimately increasing engagement.
Every AdGate™ explains to users:
WINR currently operates a managed service whilst we develop integrations with all major DSPs.
As part of this, we’re able to maximise our experience & expertise in generating exceptional attention-driven advertising outcomes for our clients using Xandr’s SSP to serve programmatically.