WINR Blog

The latest on all things advertising, publishing and media from the WINR Team.

Australian publishers given more independence from Internet giants with WINR’s consent-based first-party data platform

By: WINR 3 March 2021

WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]

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Did you miss your news on Facebook? Well… the game just changed again

By: Marcelo Ulvert 24 February 2021

In under a week, we’ve seen Facebook completely remove news from Australian users, only to reverse their decision days later. Never has there been such a clear example of the need to have mitigation strategies in place for Australian publishers as the standoff between news and big tech continues. The damage is done. Last week, […]

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An inconvenient truth: How ad blindness is slowly killing digital publishing

By: Perry Lyndon-James 17 September 2020

Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.

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Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold

B&T 4 September 2020

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

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WINR appoints Verizon Media’s Aaron Macarthur as commercial director

By: WINR 4 September 2020

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]

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Swapping Impressions For Attention: How We Can Fix Online Advertising

B&T 13 August 2020

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

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Advertiser-Funded Paywall Launches in Australia

ExchangeWire 23 July 2020

AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.

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AdGate, a paywall funded by advertisers, launches

Mumbrella 23 July 2020

Australian media technology company WINR has launched an advertiser-funded paywall to support publishers and supplement the decline in the performance of display ads.

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WINR Launches Australia’s First Advertiser-Funded Paywall

B&T 22 July 2020

Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate.

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