Announcements & Media

Marcelo Ulvert is the Co-Founder and CEO of Australian media technology company WINR. In this piece, he presents the case on why publishers and advertisers should move towards a new data collection and monetisation model. Over the past decade, as the Internet giants including Facebook and Google grew their audiences, we observed the AdTech industry […]

WINR launches AdGate™ Audience Builder to enable publishers to collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on Internet giants. Australian media technology company WINR today announced the launch of AdGate™ Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity […]

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

AdGate, a paywall funded by advertisers to support publishers, has launched in Australia. The feature, developed by Australian media technology firm Winr, seeks to bolster publisher revenues as demand for display declines.

Australian media technology company WINR has launched an advertiser-funded paywall to support publishers and supplement the decline in the performance of display ads.

Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate.

Australian media technology company WINR has launched an advertiser-funded paywall that aims to offer publishers a hybrid model for digital content monetisation.

Bootstrapping a startup is really hard. For The Pick and Roll, it’s been a six year journey of careful expenditure management. Running a site like this sounds really low-cost, until you dive into it and realise a proper setup takes effort and money.